There is no Ph.D. in Real Estate, but it takes many skills and a real-life education to become a great realtor. It’s about impeccable communication skills, emotional intelligence, eye for design, connections, negotiation skills, solid business ethics and a strong gut feeling. Hope Broderick turned to real estate after spending years in design and moving from New York to California. Her experience in design has proved to be extremely valuable in the real estate industry and made her stand out from other realtors. Hope quickly became a top producer.
Most homeowners have no clue how to prepare their homes for sale and having a realtor/design expert who sees the potential and knows how to transform your place with minimal but right changes and within the budget, makes a huge difference.
“She is incredibly professional, experienced and can turn your house into a showpiece. We loved the fact that she had interior design experience. She was able to make simple changes that transformed the look of our home.” ~ Terri P., Oakland, Yelp
Hope’s goal is to do something unique in each house, something that makes it cool. That doesn’t mean picking the most expensive materials, but knowing how to make it presentable, finding the right balance between the cost and the look.“If my clients call an architect, the usual remodel starts at $400,000. We strive to make it work for $50,000 – $100,000 “- shares Hope.
But a good realtor needs much more than an eye for design.“We tapped into her many connections throughout the construction/remodel industry, for flooring, painting, landscaping, pest inspections, general inspections, and staging” – Steven M., Oakland, Yelp
Resourcefulness is another very important aspect for a realtor: to build a solid network of home construction & remodeling professionals and to be able to refer to trusted sources. We feel fortunate to work with Hope and be her source for tile and stone. She has worked with Gary Welsh, one of the team members, for as many years as she has been in the real estate. “I like that ART Tile sources it. Even if they don’t have it, they’ll find it for you. I love that AT is close, fast and convenient. The warehouse is very close. too. I love all the new product displays they bring on a regular basis – it’s very inspirational for people. There are so many levels at Art Tile that work for us”.
Hope knows how to listen and this is one of the most important skills in the service industry: “She listened to what we had in mind, gave us lots of ideas”, “She was sensitive and conscious of our desired budget”– testimonials from Yelp. Hope actively listens to her clients – about their needs, concerns, wishes. She also shares her thoughts and ideas with her partners in construction and remodeling, to discuss what else can be done to serve her clients better.
To the question what keeps her motivated, Hope pauses to reply: “Everybody says I should only sell houses, but I can’t help… The most fun thing for me is to help people, at any price point, at any level. Most clients can’t see a bigger picture, but we can, and we know how to renovate and make it stand out. That makes me feel good at the end of the day”.
When I first saw the tagline “Luxury Residential Realtor”, a picture of a super expensive house, an exclusive luxury living crossed my mind. After we have met and talked, I realized that luxury actually means the elegance and sophistication Hope brings to people’s lives and homes, at any price point and any level.